Brand system

The TargetSpace Labs identity

One mark, one signal color, one voice. This page is the working reference for the TargetSpace Labs identity — the mark, the wordmark, the palette, the type, and the rules that keep them honest.

The mark

A latent field, a trajectory, a forecast

The mark draws the measurement itself. It is deliberately not a bullseye: a target here is a latent state to be inferred, not a point to be hit.

TargetSpace Labs mark, full color logo.svg · full color
logo-mono.svg · currentColor
01 · Latent field

Three open, tilted, offset ellipses

The space of possible target states. Open and off-axis by design — the field is estimated, never fully known.

02 · Observed trajectory

A solid path entering the field

The evidence stream the system has actually observed, approaching the target from outside.

03 · Resolved state

A solid node

Where trajectory meets field: the system’s current, committed estimate of the target.

04 · Forecast continuation

A dashed line beyond the node

The sealed forecast — a prediction committed before the outcome exists, drawn as what is not yet observed.

One asset, every context — the mark holds at favicon scale, as an avatar, as the header mark, and in single-color reproduction.

favicon avatar header mark monochrome
Wordmark

A serif name, a mono suffix

“TargetSpace” is set in the display serif, tightly tracked. The “LABS” suffix is set in the mono stack — small, uppercase, letter-spaced — marking the commercial arm of the open TargetSpace benchmark without competing with the name.

TargetSpaceLabs

Construction: the .brand lockup — mark, then .brand__name in the serif with a <small> mono suffix. Do not restyle, retrack, or recolor the lockup.

Color

Graphite field, amber signal

The palette is dark-first: a graphite field, quiet grey type, and one warm signal. Amber carries action and signal; steel blue carries the open benchmark and informational accents; four semantic colors carry report meaning and nothing else.

Graphite#0B0D10 · background
Raised#10131A · raised surface
Surface#151A23 · surface
Text#F2F4F8 · primary text
Soft#C7CDDA · soft text
Muted#8C95A8 · muted text
Signal Amber#E9B650 · primary accent
Steel Blue#7FAECB · secondary accent
Pass#46C287 · semantic
Caution#E9B650 · semantic
Fail#E0655A · semantic
Info#7FAECB · semantic

Dark-first by decision, not default. Light-mode tokens are reserved for report print styles — the printed TargetSpace Report is the only light surface in the system.

Typography

Serif for claims, grotesque for prose, mono for data

Three stacks, three jobs. The display serif states what we test. The system grotesque explains it. The mono records it.

Display serif

Prove your AI knows the target.

Iowan Old Style · Palatino · Georgia

Headlines and the wordmark. Weight 560–600, tracking −.015em.

Body grotesque

TargetSpace Labs evaluates whether systems that claim to know a target actually carry calibrated, target-specific predictive skill — beyond routine and retrieval.

SF Pro · Segoe UI · Roboto · system

Body copy and interface text. Never used for headlines.

Data mono

target=T-0042 · horizon=14d · status=sealed

SF Mono · JetBrains Mono · Menlo

Eyebrows, labels, metrics, tables — anywhere a value is on the record.

Components

The working set

The components that carry the identity in product and report surfaces: buttons, report statuses, and the metric card.

Synthetic specimen — all component values on this page are illustrative. TargetSpace Labs is pre-pilot; no human-subject results exist.
Buttons
Join the Pilot Program Contact us Read the open benchmark

Amber primary for the one action that matters, ghost for secondary paths, steel for the open benchmark.

Report statuses
Pass Caution Fail Info

Four badges, four meanings. Semantic colors appear only where a report states a finding.

Metric card
Lift over routine (R2) +0.21 Synthetic specimen — illustrative only

Mono value, mono label, semantic color on the value when a threshold has been evaluated.

Usage

Rules that keep the system honest

Keep the mark on a clear field

The mark sits on graphite, raised, or surface tones — never on photography, texture, or busy backgrounds.

Amber is action and signal

One primary action, live states, the forecast line. Never decoration walls, never large fills, never ambient glow.

Semantic colors mean something

Pass, caution, fail, and info are reserved for report meaning. They never color marketing copy or decoration.

No gradients on text

Type is set in solid tokens. Gradients belong nowhere near letterforms.

No implied certifications

Never present a badge, seal, or phrase that implies a certification mark has issued. None has; certification is a future program.

Say less, claim less

Serious, calm, precise. No hype, no exclamation marks, no claims the protocol cannot support.